For YETI Coolers

Goodfield has been working as a hunting guide, ranch hand and horse handler in the Santa Barbara area for decades—a true cowboy who blazes his own trail outside the modern world. He rides, ropes, and packs as a way of life. 

I met YETI Ambassador and Farm League director Chris Malloy (who is good friends with Goodfield) when we were in California shooting Topa Topa for The Collective Quarterly. He told us about the quiet cowboy with hands the size of tennis rackets, who is the perfect combination of cowboy, rancher, and surfer. We were so happy to get a second chance to be involved with the story. 

I went along to document the journey as the film was being made. Malloy and the Farm League team joined Goodfield on a pack trip deep into the backcountry of California's Central Coast—with filmmaker Kellen Keene capturing footage of the two friends as they made their way across the rugged landscape.

On first glance, it may seem like an unlikely friendship between a surfer and a cowboy, but their shared appreciation for the land and a respect for simple, hard work is a common thread. Here's the backstory of how it came together.